- Kim Kardashian West revealed her new line of shapewear, called Kimono Solutionwear, on Twitter on Tuesday.
- Many of her followers, including Chrissy Teigen, said they were excited by the unique designs.
- Others took issue with the models used in the promo photos.
- Some questioned the appropriateness of the brand’s name.
- Visit INSIDER’s homepage for more stories.
Kim Kardashian West has built an empire with her KKW Beauty line of makeup, and now she’s turning her attention to the clothing market with a new line of shapewear.
Kardashian West revealed her new Kimono Solutionwear collection on Twitter on Tuesday, writing that it’s her “take on shapewear and solutions for women that actually work.” She said the shapewear comes in sizes XXS to 4X and is available in nine shades.
https://twitter.com/KimKardashian/status/1143505431391854594?ref_src=twsrc%5Etfw
Of the inspiration for the line, Kardashian West tweeted that she’s often had trouble finding shapewear that matches her skin tone and would frequently cut hers up to create her own styles.
I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. #KimonoBody
— Kim Kardashian (@KimKardashian) June 25, 2019
Kardashian West also revealed the "solution short," which she said was designed to be worn with dresses and skirts that feature a slit.
This is the solution short.
I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. @kimonobody pic.twitter.com/0GO7ZP1A9Y— Kim Kardashian (@KimKardashian) June 25, 2019
Many of Kardashian West's followers expressed excitement at the announcement, including her famous friend Chrissy Teigen, who appeared particularly excited by the solution short.
Oh my god I don’t have to cut one side of my spanx anymore!!!!!
— chrissy teigen (@chrissyteigen) June 25, 2019
THE GAME CHANGER 🙌🏻✨💕
— luisjosé. (@narcicismo) June 25, 2019
👏🏾👏🏾👏🏾 I love that it’s called solution wear. Very excited for this launch and happy that its size inclusive and in a variety of shades
— Brianna (@KimKDelRey) June 25, 2019
The idea of having one side shorter than the other is genius.
— Nicolasthestylist (@nicolasabdul_) June 25, 2019
this is such a genius idea
— Victoria (@VicKardash) June 25, 2019
However, some people had concerns about the promo photos. While many praised the diversity on display, some questioned why "women of all different sizes" were not used in the advertisements.
https://twitter.com/Meljay1985/status/1143517316975616001?ref_src=twsrc%5Etfw
They’re all skinny but okay
— Belle 🏳️🌈 (@isaabelle_grace) June 25, 2019
https://twitter.com/Celinalorraine_/status/1143519095217766400?ref_src=twsrc%5Etfw
So is this for all sizes because everyone looks the same size in the photos.
— Renitta L. Thomas M.Ed (@renittalthomas) June 25, 2019
Where's the plus size ladies? Will it roll up on full figured women?
— 👑 Empress Gray El (@MsJPhotogenic) June 25, 2019
Alright, Kim, I love the idea but can you give us models of all different body sizes especially since you will be selling size XS-4X I don't see a size 4X there
— Karen (@heyykarenc) June 25, 2019
Others took issue with the name Kimono. A kimono, a traditional Japanese garment with a rich cultural history, dates back to 1615, according to London's Victoria and Albert Museum. Some said they thought Kardashian West's choice to use the word as a brand name was "tone deaf" since the brand has no apparent ties to Japanese culture.
https://twitter.com/ARPDeWitt/status/1143519594914729990?ref_src=twsrc%5Etfwhttps://twitter.com/slightlyasian/status/1143510610451345408?ref_src=twsrc%5Etfw
Won’t knock her hustle but Kim is always so tone deaf. Not to mention her naming her shapewear “Kimono”. Just so dense
— c ✨ (@CTaughtU) June 25, 2019
https://twitter.com/ThisIzhades/status/1143510520709963776?ref_src=twsrc%5Etfwhttps://twitter.com/jennnipuhhh/status/1143521289329659905?ref_src=twsrc%5Etfw
Representatives for Kardashian West did not immediately respond to INSIDER's request for comment.